Law Practice Management Tip of the Week

(via) Lawyer's e-Journal
Tip of the Week: Marketing Using Twitter

This week's tip from the Masachusetts Bar Association's Lawyer's e-Journal features some of the benefits of using Twitter:

Twitter was the "it" kid on the block when it got started and up until this year. Then statistics came out that pointed to the fact that most Twitter accounts registered were NOT being used on a regular basis and a majority of the "tweets" come from a minority of tweeters (Twitter lingo). Add to that, many legal business and marketing gurus didn't know exactly how Twitter could help market a law firm and if they did make a claim that it was beneficial, they didn't have hard numbers to prove it.

Then last month, Google and Bing revitalized Twitter as a marketing tool. In their usual epic battle of Microsoft vs. Google, Microsoft's new Bing search engine struck a deal with Twitter to start indexing their site. In the same day, Google made the same announcement that it will now start to index Twitter.

What does that all mean for legal marketing?

It means that individual tweets can now show up as searches in Google or Bing. So if you tweet something about your particular substantive area of law, there is a possibility that it will get picked up by Google and Bing and if relevant enough to a user's search terms, it will show in the search results.

If you haven't started using twitter yet, now is as good a time as any to start and I predict that many more firms will start to see direct results from their twittering over time. Tweet about your practice or the law. Tweet your blog posts. Retweet other interesting posts. Just start tweeting.

Don't forget to follow me, @Ed_Amaral!

Law Practice Management Tip of the Week

Law Practice Management Tip of the Week

(via) Lawyer's e-Journal
Tip of the Week: Remotely Access the Superior Court’s electronic docket

I thought I'd pass along this week's tip from the Masachusetts Bar Association's Lawyer's e-Journal about accessing the Superior Court's docket online:

Get the most up-to-the-minute information about your state litigation cases by using the Superior Court's electronic docket. All lawyers in the commonwealth can sign up for free access to the Superior Court Docket. This Web site is invaluable for checking the docket for your cases, including filing deadlines, hearing dates, a list of docketed pleadings, and for doing research on parties, including other cases in which they may be involved. In some cases, you can also read the court order on motions.

Law Practice Management Tip of the Week

Law Practice Management Tip of the Week

(via) Lawyer's e-Journal
Tip of the Week: Remotely Erasing Your Smartphone in the Event of Loss or Theft--

It seems like everyone has a mobile phone, iPhone or Blackberry these days, so here is a good tip from this week's Masachusetts Bar Association's Lawyer's e-Journal about keeping your phone info secure:

The smartphones that we use contain so much confidential personal and client data that their loss or theft is a real security and ethical problem.

To deal with this, there are remote wipe programs for Windows Mobile, IPhone and for Blackberry. If you lose or have your phone stolen, you can use the software to reset the device and/or wipe the device clean of your data. There is usually a nominal charge for the software.

Check with your phone provider to find out how to activate this service on your phone, and always keep your phone safe and secure.

Law Practice Management Tip of the Week